Millennials better target for home builders, survey finds.
Unlike their generational predecessors—the so-called Gen-Xers—today’s “millennials” are considered a better target for home builders. According to an article in SFGate.com, 81 percent of millennials in the sample area surveyed (San Francisco) want to buy a home. In contrast, only 68 percent of Generation Xers wish for homeownership, compared to 72 percent of those 65 [...]